Detroit Water and Sewerage Department
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File #: 2023-126    Version: 1 Name:
Type: Contract Status: Passed
In control: Financial Services
On agenda: 6/21/2023 Final action: 6/21/2023
Title: The Board of Water Commissioners for the City of Detroit, Water and Sewerage Department authorizes the Director to approve DWSD Contract 6005348, a piggyback off City of Detroit Contract 6005209, for Media Strategy Planning and Buying (MSPB) services, with Emerald Media, LLC for a term of two (2) years and nine (9) months and a total contract not-to-exceed amount of $1,400,000. This also authorizes the Director to take such other action as may be necessary to accomplish the intent of this vote.
Indexes: Board of Water Commissioners, Finance Committee
Title
The Board of Water Commissioners for the City of Detroit, Water and Sewerage Department authorizes the Director to approve DWSD Contract 6005348, a piggyback off City of Detroit Contract 6005209, for Media Strategy Planning and Buying (MSPB) services, with Emerald Media, LLC for a term of two (2) years and nine (9) months and a total contract not-to-exceed amount of $1,400,000. This also authorizes the Director to take such other action as may be necessary to accomplish the intent of this vote.

Body
Agenda of June 21, 2023
Item No. 2023-126
Contract No.: 6005348
Contractor: Emerald Media, LLC (DBB)
Address: 440 Burroughs, Suite 134, Detroit, MI, 48202
Proposed Contract Amount: $1,400,000.00
Proposed Current Contract Term: 7/1/23 - 4/17/26 (2 years 9 months)


TO: The Honorable
Board of Water Commissioners
City of Detroit, Michigan


FROM: Gary Brown, Director
Detroit Water and Sewerage Department


RE: Proposed Contract 6005348
To buy and place Media including Billboards, Radio and Print for Public Affairs
Emerald Media, LLC

MOTION

Upon recommendation of Marqaicha Welch, Procurement Manager, the Board of Water Commissioners for the City of Detroit, Water and Sewerage Department, authorizes the Director to approve DWSD Contract 6005348, a piggyback off City of Detroit Contract 6005209, for Media Strategy Planning and Buying (MSPB) services, with Emerald Media, LLC for a term of two (2) years and nine (9) months and a total contract not-to-exceed amount of $1,400,000. This also authorizes the Director to take such other action as may be necessary to accomplish the intent of this vote.


BACKGROUND / JUSTIFICATION

Since February 2018, DWSD has annually budgeted for a media buy to educate customers and stakeholders on water and sewer programs, bill assistance, system upgrades, and other department information to complement multi-faceted marketing information campaigns. The media buy has included the cost to secure advertising placemen...

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